Joe Greco leads the Procapita board and executive team, bringing leadership and experience in successfully starting, building, and scaling businesses across a variety of industries. As an advisor to Procapita clientele, Joe brings expertise in alternative investments, real estate transactions, entrepreneurial consulting, and business investment and development advisory.
While playing multiple sports including amateur boxing, Joe launched his entrepreneurial career in 10th grade, building his first company into what became PSC Info Group. In the early 2000s, PSC was recognized twice by Inc. Magazine as one of America’s 500 fastest growing private companies (Inc. 500). Executing a product innovation, organic growth, and targeted M&A strategy, he led PSC to industry leadership and eventually a merger to become RevSpring in 2012. RevSpring is a leader in B2C consumer communication and billing and payment technologies enabling clients to optimize revenue in the financial services and healthcare sectors. Joe served as Chairman of the Board until 2016 when the company was sold to GTCR Private Equity.
In 2007, Joe founded his own private investment firm, Ascend Ventures LLC. Ascend focuses on diversified early stage investments and business development in the technology, financial services, healthcare, real estate, media & entertainment, and hospitality industries.
In 2014, Joe became part of the ownership group of Major League Soccer’s (MLS) Philadelphia Union, blending his two greatest passions: business and sports.
In 2018, he founded Nexify Holdings, LLC. Nexify is a cloud-based, financial technology platform focused on providing automation and capital solutions to the legal finance ecosystem.
Joe enthusiastically serves as an advisor and director on several corporate boards and supports a variety of charitable endeavors through his private foundation.